our brand story

Cottongrass is found in Arctic where it is able to survive when other trees fail to flourish. The essence of the brand is softness, grounding, clarity, and support.  

Inspired by its adaptability and resilience in such an harsh environment, we decided to use this as the brand name for our business coaching and strategic marketing consultancy. 


Cottongrass Co has 3 arms:

  1.  Cottongrass COmmunity  - Conduct authentic relating group events, specially designed in consultation with pyschology experts 
  2.  Cottongrass COaching - 1:1 life coaching by International Coach Federation trained coaches   
  3.  Cottongrass COnsulting - Especially for aspiring entrepreneurs who intend to take the leap into the side-hustle life


Brand Vision: To spread the authentic relating movement in Asia Pacific, creating more leaders who are vulnerable and courageous, and build a community who are interested to change the world by spreading kindness and compassion.


Brand Mission: To change mindsets that vulnerability is courage, that self-worth is not tied to results regardless of gender or socioeconomic class, and be connected to self and the community.


Target audience

Building a successful full time career, building loving relationships with family and friends while pursuing a lifelong purpose. As a serial entrepreneur, daughter, mentor, wife and friend, we fully appreciate the challenges imposed by societal expectations for young female adults.


For females who have a sense of adventure, and would like to have more fulfilling relationships with self and others, bringing her fulfillment / career / business to the next level.


As we do the work, we realised men need the space (more than ever!) to connect to themselves, and to not be ashamed when they tap onto their vulnerability and ask for support / provide support. 

Why Cottongrass Consulting?

Cottongrass Consulting uses tried and tested yet fun methodology and tools to inspire clarity and courage, so you will take nimble yet persistent action towards your purpose and goals.


 We offer a holistic view on what is stopping you in reaching greater heights - from offering strategic planning perspective all the way to an individual behaviorial/mindset perspective.


The Cottongrass Way

  •  Intimate, fun and safe space 
  • Research-based, curriculum vetted by positive psychology experts
  • Easy to remember frameworks
  • Experiential activity based for applied learning
  • No status, no background - Be YOU
  • No expert panel / lectures - You are your own expert
  • Appreciating different perspectives, practise openness and presence
  • Seek peer support via #RAW COmmunity (Relating Authentic World) or 1:1 Cottongrass CO services